Press Release:  Major Campaign to Challenge Misperceptions of Islam

7 June 2010

The findings of a YouGov poll published today show that in Britain:

•         58% of people associate Islam with extremism
•         50% associate Islam with terrorism
•         69% believe that Islam encourages the repression of women
•         60% say they don’t know very much about Islam

Today also sees the launch of a major campaign across central London locations to challenge the above disturbing misperceptions and highlight the inspirational role played by Islam and the Prophet Mohamed in the lives of British Muslims. 

Featuring Muslim professionals from different walks of life, the Inspired by Muhammad campaign has placed adverts in major tube stations, bus stops, bill boards, and advert-carriers of London taxis to illustrate how vast swathes of ordinary Muslims are busy, like everybody else, contributing to Britain’s national life and economy.  
 
First in a series of public campaigns, Inspired by Muhammad highlights the Prophet Mohamed’s universal teachings to Muslims on the importance of the environment, gender equality, and social justice.

A Quilliam spokesperson said:

“We welcome the Inspired by Muhammad campaign as a valuable and timely step to help improve relations and foster deeper understanding between British citizens.

This campaign is important because it can help non-Muslims to better understand the faith that inspires and guides their Muslim friends, neighbours and colleagues.

This initiative also helps British Muslims reclaim the Prophet Mohamed as a time-honoured guide for peace, compassion and social justice from those who seek to twist his teachings.”
 
For media interviews and further information, please contact Miss Remona Aly on [email protected] This e-mail address is being protected from spambots, you need JavaScript enabled to view it or 07818 412 087.

Notes:
1. Both the YouGov poll and the Inspired by Muhammad campaign have been commissioned by the Exploring Islam Foundation.
2. The campaign has already featured this morning on Sky News.
3. Quilliam is Britain’s first counter-extremism think tank. It is an independent organization and believes in political representation as citizens through Parliament, not separatist community groupings.
4. For further information, please call Quilliam’s media line on 0207 182 7286 or 07590 229 917 or email [email protected] This e-mail address is being protected from spambots, you need JavaScript enabled to view it .
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