Press Release: Major Campaign to Challenge Misperceptions of Islam
7 June 2010
The findings of a YouGov poll published today show that in Britain:
• 58% of people associate Islam with extremism
• 50% associate Islam with terrorism
• 69% believe that Islam encourages the repression of women
• 60% say they don’t know very much about Islam
Today also sees the launch of a major campaign across central London locations to challenge the above disturbing misperceptions and highlight the inspirational role played by Islam and the Prophet Mohamed in the lives of British Muslims.
Featuring Muslim professionals from different walks of life, the Inspired by Muhammad campaign has placed adverts in major tube stations, bus stops, bill boards, and advert-carriers of London taxis to illustrate how vast swathes of ordinary Muslims are busy, like everybody else, contributing to Britain’s national life and economy.
First in a series of public campaigns, Inspired by Muhammad highlights the Prophet Mohamed’s universal teachings to Muslims on the importance of the environment, gender equality, and social justice.
A Quilliam spokesperson said:
“We welcome the Inspired by Muhammad campaign as a valuable and timely step to help improve relations and foster deeper understanding between British citizens.
This campaign is important because it can help non-Muslims to better understand the faith that inspires and guides their Muslim friends, neighbours and colleagues.
This initiative also helps British Muslims reclaim the Prophet Mohamed as a time-honoured guide for peace, compassion and social justice from those who seek to twist his teachings.”
1. Both the YouGov poll and the Inspired by Muhammad campaign have been commissioned by the Exploring Islam Foundation.
2. The campaign has already featured this morning on Sky News.
3. Quilliam is Britain’s first counter-extremism think tank. It is an independent organization and believes in political representation as citizens through Parliament, not separatist community groupings.
For our latest news, please visit: www.quilliamfoundation.org or twitter @ quilliamf
Challenging Extremism l Promoting Pluralism I Inspiring Change